About Narrative Engineering
Most technology companies struggle to explain what they actually do.
Software engineering makes the product work.
Product engineering makes the product usable.
Narrative engineering makes the product matter.
This newsletter examines how tech companies frame their products, communicate value, and translate technical innovation into narratives that earn customers.
What you’ll find here
Narrative Engineering breaks down how companies explain complex products, including:
• Product storytelling and narrative strategy
• Messaging and positioning frameworks
• Narrative breakdowns of successful tech companies
• Messaging and homepage teardowns
• Frameworks for explaining complex technology products
• Analysis of launch narratives and category positioning
Who’s this for
If you’re responsible for explaining a complex product to the world, this newsletter is for you.
• Product marketers (PMMs)
• Founders and startup leaders
• Product managers
• Marketing leaders
• Builders working on technical products
About the author
Janet Alexander
I’ve spent 15+ years helping technology companies—including Amazon, IBM, Salesforce, Twilio, Adobe, and others—translate complex products into clear narratives.
My work has included product launches, messaging frameworks, customer storytelling, and thought leadership across enterprise and developer-focused technology companies.
Why do some product stories resonate instantly while others fall flat?
Narrative Engineering is where I explore that question.
How often you’ll hear from me
New essays are published every 1–2 weeks.
Subscribe
If you’re building, marketing, or launching complex technology products, subscribe to receive new essays directly in your inbox.
