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Messaging Teardown: Notion
How a notes app learned to stop apologizing for being everything.
Jun 3
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Janet
2
May 2026
Messaging Teardown: Stripe
How Stripe leads in product-led narrative.
May 26
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Janet
The Memory Wars: How AI Companies Are Using “Remembering You” to Rewrite Their Own Stories
On narrative engineering, switching costs, and the soft power of being remembered.
May 20
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Janet
The AI Labs Are Starting to Sound Like Governments
The biggest shift in AI right now isn’t happening at the model layer. It’s happening in the language.
May 7
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Janet
April 2026
What we're learning about the AI narrative crisis in real-time.
When Molotov cocktails and bullets become part of the conversation, it’s time to rethink how we’re talking about artificial intelligence.
Apr 21
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Janet
The New Rules of Tech Narratives Are Being Written Right Now
The latest wave of AI, regulation, and media moves isn’t random. It’s changing the rules of how tech companies earn trust and control their story.
Apr 7
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Janet
2
March 2026
The Narrative Gap in AI
Why the narrative around AI has moved faster than its measurable impact.
Mar 19
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Janet
2
Positioning vs Messaging: Why Companies Confuse Them — and Why It Matters
Most companies think they have a messaging problem. In reality, it's a positioning problem.
Mar 19
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Janet
2
Why Every AI Startup Sounds Exactly the Same
And what you can do to stand out.
Mar 16
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Janet
1
Coming soon
This is Narrative Engineering.
Mar 15
•
Janet
1
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